All posts by Beth Bradshaw

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Tameside launches second #GiveUpLovingPop campaign!

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 Tameside Public Health has launched it’s second GULP campaign this week, following the success of the campaign launched in fifteen secondary schools last year.

Tameside Council with partners are in the final stage of preparing for a four week GULP challenge across their a number of their primary and secondary schools, to continue the GULP legacy from last years successful campaign.

Over the next few weeks, StoneSoup (a public speaking group) will be delivering assemblies in schools across the borough to raise awareness of the health harms associated with consuming too many sugary drinks, and launch a 4-week GULP challenge in each school. Pupils will be provided with GULP branded school-goods such as highlighters and bus passes, to help remind pupils to stay on track with their challenge and also be entered into a prize draw to win Amazon vouchers.  Schools will also be provided with GULP PSHE lesson plans for delivery through their teaching staff to help to continue pupils knowledge and understanding of sugary drinks.

Tameside are excited to see the results of the challenge and behaviour change will be monitored through pre and post-challenge questionnaires from the GULP Challenge. We hope that the messages will be cascaded through the school and even make it home to influence families and friends.

Charlotte, Public Health Programme Officer at Tameside and project lead for the campaign said:

“We are delighted to be delivering GULP for the second time here in Tameside, as the first campaign was a great success.

This year the campaign is BIGGER and we will launching in primary schools too, as we know as many as one third of children in Tameside are leaving primary school an unhealthy weight.  We hope the gulp challenge will foster long term healthy eating and attitudes around sugar consumption.”

Follow twitter accounts @gulpNOW and @WeAreStoneSoup to find out updates from the campaign.

 

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Football teams in Lancashire team up to launch #GiveUpLovingPop!

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Three football clubs in Lancashire have partnered up with Lancashire County Council, Healthy Stadia and Food Active to help children to cut back on sugary drinks and #GiveUpLovingPop this summer.

As the temperature continues to rise outside, three football clubs in Lancashire have teamed-up with Lancashire County Council, Healthy Stadia and Food Active to help children cut back on sugary drinks this summer. Using the power of their club’s badge, community coaches from Accrington Stanley, Fleetwood Town and Preston North End will encourage school children to “Give Up Loving Pop” and to drink more water and low-fat milk.

To find out more about the campaign, follow this link to the Food Active website.

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NEW: Give Up Loving Pop ‘Kind To Teeth’ campaign

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Give Up Loving Pop has launched a new early years campaign ‘Kind to Teeth’ to mark the start of this year’s National Smile Month and to help promote healthier drink choices for the under 5’s. 

The campaign is aimed at parents and carers with a view to encourage water and milk for babies and children and raise awareness of the health risks associated with consumption of sugary drinks. ‘Kind to Teeth’ has been developed by registered nutritionists, dental health and early year’s specialists and forms part of the well-known Give Up Loving Pop campaign.

The campaign has been launched to coincide with National Smile Month, which will take place between 14th May until 14th June, and we are encouraging local authorities across the country to help us promote better oral health in the early years. National Smile Month is the UK’s largest and longest-running campaign to promote good oral health. Organised by the Oral Health Foundation, the campaign highlights three key messages which help to develop and maintain a healthy mouth – one of which recommends reducing the amount of sugary drinks consumed.

We are all consuming too much sugar – and young children are no exception. Research shows that babies as young as one-year-old are consuming high levels of sugar in their diet, despite public health guidance to reduce free sugar consumption. As a result, by the age of five nearly a third (31%) of children had obvious decay in their milk teeth 1. In another study, 12% of three-year-old’s were found to have evidence of tooth decay having on average three decayed, missing or filled teeth 2 – and sugary drinks are a major part of the problem. An analysis of over 200 fruit juices marketed to the early years found that almost half contained at least a child’s entire daily recommended maximum sugar intake of 19g 3.

Poor oral health is not the only consequence of prolonged consumption of excess sugar however; it can also lead to other health conditions later in life, such as obesity and type 2 diabetes 4.

Despite these types of drinks being advertised as suitable for babies from just 4 months old, it is recommended that all babies are exclusively breast fed for the first six months of life and then for as long as the mother wishes to do so. Infant formula milk can also be given. Following this, plain milk and water are recommended as the best and only drinks young children need to keep children well hydrated 5, 6.

The period from birth to five years of age is a key stage in a child’s development and provides a fantastic opportunity to influence long term healthy food and drink habits, which is why the ‘Kind to Teeth‘ campaign is encouraging parents and carers to only give their baby or young child only milk and water if they are thirsty.

The ‘Kind to Teeth‘ campaign has already received great coverage on social media and will be launched locally in a number of areas in the North West.

 

Commenting on the Kind to Teeth campaign, the British Dental Association Health and Science Committee Chair, Dr Russ Ladwa said:

“Tooth decay is the number one reason for hospital admission among children. The Give up loving pop ‘Kind to Teeth’ campaign is fantastic for your teeth and is a cheap way to help your kids maintain a healthy smile.

Consuming too many fizzy drinks is rotting our teeth, as well as piling on the pounds, but the ‘diet’ versions are also damaging to teeth.  These are highly acidic and over time will wear away the surface of the teeth.  Fizzy drinks are by far the biggest factor in causing dental erosion among young children and teenagers.”

 

We have developed a suite of poster designs (including BAME specific imagery), social media resources, videos, briefing papers and FAQ’s alongside promotional collateral such as concertina information leaflets, A4 foldout leaflets and pop up banners. Reducing levels of tooth decay in babies and young children is a priority for many local authorities, and we would be very happy to speak to public health teams, both in the North West and beyond, about how a campaign could be delivered in your local area.

If you would like to find out more about the campaign resources, please follow the link below to the ‘Kind to Teeth’ brochure.

GULP Kind to Teeth Brochure

To get in touch with one of the team, please email info@foodactive.org.uk or give us a call on: 0151 237 2686

 

References:

  1. Public Health England (2013) Dental public health epidemiology programme. Oral health survey of three-year-old children. A report on the prevalence and severity of dental decay (revised 14/01/2015) http://www.nwph.net/dentalhealth/survey-results%203(12_13).aspx
  1. Public Health England Guidance (2017). Child oral health: applying All Our Health. Guidance [accessed online 26/09/2017] https://www.gov.uk/government/publications/child-oral-health-applying-all-our-health/child-oral-health-applying-all-our-health#contents
  1. Boulton J, Hashem K, Jenner K, Lloyd-Williams F, Bromley H and Capewell S. (2016) How much sugar is hidden in drinks marketed to children? A survey of fruit juices, juice drinks and smoothies, Public health Research, BMJ Journals
  2. Scientific Advisory Committee on Nutrition (2015) Carbohydrates and Health Report. Public Health England
  3. Public Health England (2018) National Diet and Nutrition Survey. Results from Years 7-8 (combined) of the Rolling Programme (2014/15 – 2015/16) [accessed online 28/03/2018] https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/690475/NDNS_survey_results_from_years_7_and_8_of_the_rolling_programme.pdf
  4. Public Health England (2013) Dental public health epidemiology programme. Oral health survey of three-year-old children. A report on the prevalence and severity of dental decay (revised 14/01/2015) http://www.nwph.net/dentalhealth/survey-results%203(12_13).aspx

 

 

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Sheffield prepares to Give Up Loving Pop!

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Sheffield City Council’s Public Health team are in the final stage of preparing for a three week GULP challenge in three secondary schools across the city region.

In Sheffield, more than one third of children start secondary school at an unhealthy weight. A further two fifths of 12 year olds also have dental decay – and sugary drinks are a major part of the problem.

In March, the campaign will be launched in three schools to target sugary drinks consumption in year 9’s. Teachers will be delivering a range of the GULP school-based resources, including assemblies and PSHE lessons on sugary drinks in the diet, energy and sports drinks and finally the marketing of sugary drinks to children and teenagers.

Following which, students, along with parents and staff, will be invited to Give Up Loving Pop for three weeks! All year 9 pupils who sign up to the challenge will receive a GULP water bottle and handy information leaflet to help children make more informed, healthier choices with their drinks. The school will also be provided with promotional materials to display around the school and promote the key messages of the campaign, such as pop up banners and posters.

Sheffield are excited to see the results of the challenge and behaviour change will be monitored through questionnaires before and after the GULP challenge. We hope that the messages will be cascaded through the school and even make it home to influence families and friends in the long term.

To find out more about our resources, follow this link to our latest mailout.

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Rochdale Prepares to Give Up Loving Pop!

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Rochdale Public Health with the Healthy Heroes campaign are in the final stages of preparing for a three week GULP challenge across two primary schools within the area.

This January, the Healthy Lifestyles team will visit the first St Luke’s C Of E Primary School, Heywood and Sacred Heart R C Primary School, Rochdale, to deliver an assembly for all year 4 and 6 students on the harms related to sugary drinks.

Pupils will be encouraged to sign up to the challenge in school and will receive a GULP water bottle and information leaflet to encourage them to complete the three week challenge. Parents, older siblings and staff will also be encouraged to sign up to the challenge using the online GULP portal and receive weekly, encouraging emails on how far they have come, detailing the calories, sugar and money they may have saved through switching to water. The healthy lifestyles team, Link 4 Life, will also deliver the GULP Key Stage 2 resources to year 4 and 6 pupils and other visual materials will be displayed around schools such as pop up banners, invitations and water bottles to promote the key messages of the campaign.

The first two schools will start in January, with the following two starting in the summer term in April with a view to roll it out to all schools in the near future.

Councillor Sara Rowbotham, the council’s cabinet member for health and wellbeing, said: “Improving the health of our borough’s children is a key priority for us, so I am very pleased and excited that our schools are taking this fun and fantastic step towards healthier lifestyles.

“We know that reducing the amount of sugar we eat and drink is a great way to prevent nasty illnesses like heart disease and type 2 diabetes developing in the future; so I’d like to urge everyone to take part in the challenge and even continue beyond to see what difference it can make to your health.”

Children in Rochdale experience some of the highest levels of dental decay in England, with a further 38% of them leaving primary school at an unhealthy weight. That’s campaigns like Give Up Loving Pop are so  crucial to help raise awareness of the links between excessive consumption of sugary drinks and poor health outcomes, such as dental decay, weight gain and more. We hope that the GULP Campaign will really make a difference in the borough by helping children to make more informed, healthier choices in the drinks they consume and encouraging them to share this information to influence parents, siblings and friends with their drink choices too.

To read the full press release and find out more, follow this link to the Rochdale News website.

If you are a resident in Rochdale and want to take up the 3-week #GULPChallenge, there is still time to sign you and your family and friends up here!

 

 

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Salford Prepares to Give Up Loving Pop!

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Salford Public Health and CCG are in the final stage of preparing for a three week GULP challenge in St Patrick’s RC High School. This January, the GULP team delivered an assembly to year 8 students on the health harms related to sugary drinks. Teachers will then be delivering some of the GULP PSHE lessons, which will discuss the marketing of soft drinks, the sugar tax and energy/sports drinks. Following which, students, along with parents and staff, will be challenged to Give Up Loving Pop for three weeks on the 22nd January! All year 8 pupils who sign up to the challenge will receive a GULP water bottle and handy information leaflet to help children make more informed, healthier choices with their drinks.

Pupils will be encouraged to sign up to the GULP challenge via the online portal and  receive weekly, encouraging emails on how far they have come, detailing the calories, sugar and money they may have saved through switching to water. The school will also be provided with GULP PSHE resources and lesson plans to be delivered to year 8’s, alongside other visual materials such as posters, leaflets and water bottles.

Salford are excited to see the results of the challenge and behaviour change will be monitored through pre and post-challenge questionnaires. We hope that the messages will be cascaded through the school and even make it home to influence families and friends in the long term.

We are delighted to get the Salford GULP Campaign up and running, as reducing sugar consumption in our local authority is a key priority. It has been fantastic to see the pupils at St Patrick’s RC engage with the campaign, and we hope the assembly and lessons encourage them to pledge to the GULP challenge and give up sugary drinks for 3 weeks. Targeting teenagers is really important, as they are the biggest consumers of soft drinks in the UK which can have many negative impacts on health, including weight gain, type 2 diabetes, poor dental health and heart disease. Following the campaign with GULP, we hope that the pupils think twice about consuming sugary drinks in the future and opt for healthier drink options, such as milk and water”

Michelle Whittaker, Public Health Strategic Manager at Salford City Council and Project Lead for the Salford GULP Campaign. 

The campaign was featured on the Salford Quays website late last year, which you can find here. 

If you are a resident in Salford and want to take up the #GULPChallenge, there is still time to sign you and your family and friends up here!

Follow the @gulpNOW, @SalfordCouncil and @PHealthSalford twitter accounts for updates and if you are taking the challenge don’t forget to tweet us during the challenge to see how you’re getting on!

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GULP receives Highly Commendable Award at the Sugar Summit

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We are pleased to announce Food Active’s Give Up Loving Pop campaign was awarded a Highly Commendable Award at the Sugar Reduction Summit last night, coming joint second with Action on Sugar to the winners the Food Teachers Centre Community in the category “Best Sugar Reduction Awareness Campaign”.

The Awards ceremony followed the Sugar Reduction Summit held at the Royal Society, London – discussing the role of public health, science and industry in sugar reduction efforts.

Also nominated in this category was Beat my Addiction, Bow Lane Dental, Food Standards Scotland, Knowsley Met Borough Council, Liverpool City Council (Save Our Kids From Sugar campaign) and Sustain/The Jamie Oliver Foundation.

Congratulations to all the entries and winners for their continued hard work in the field of sugar reduction.