Monthly Archives: December 2015


Public Health England urges parents to cut sugary drinks from children’s diets

By | News | No Comments

Public Health England (PHE) follow recommendations of independent carbohydrates and health report, including halving sugar consumption.

PHE have called on parents and families to cut sugary drinks from their children’s daily diet, after independent nutrition experts say the country consumes too much sugar, leading to major health consequences.

The Scientific Advisory Committee on Nutrition (SACN) final report on carbohydrates and health, published in July 2015, recommended a significant cut to the amount of sugars people consume as part of their daily calorie intake- halved from 10% to 5%. The report also recommends that consumption of sugar sweetened drinks is minimised and fibre increased.

Dr Alison Tedstone, Chief Nutritionist at PHE, said:

“Sugary drinks have no place in a child’s daily diet, but account for almost a third of their daily sugar intake. Too much sugar leads to excess calorie intake, weight gain and obesity, itself leading to heart disease, some cancers and type 2 diabetes in adults.”

A Quick Swig

A quick swig: a nasty surprise for your health this Christmas

By | News, Uncategorized | 8 Comments

As sugary drinks manufacturers gear-up to promote their products this Christmas, and as we reach the end of the UK’s first ever Sugar Awareness Week, health activists from the Give Up Loving Pop campaign are hitting back at industry with their new film ‘A Quick Swig‘ which highlights the health harms associated with the consumption of sugary drinks.

With many towns and cities receiving a visit from the Coca-Cola Christmas Truck this December ‘A Quick Swig‘ aims to get the public to think again before they are tempted to indulge in ‘liquid sugar’. Designed to mimic the marketing efforts of the big sugary drinks manufacturers, ‘A Quick Swig’ shows how overconsumption of sugary drinks can lead to nasty surprises for your health including obesity, type 2 diabetes and tooth decay.

Robin Ireland, Director of the Give Up Loving Pop campaign, comments:

“Coca-Cola and others really go out of their way during the festive season to push their products on the public. But our new animation A Quick Swig hopes to counter this marketing and to show the sugary drinks companies for what they are- A Bad Santa: promoting products that can lead to long term health conditions- which are not exactly the sort of presents that you want to receive at Christmas.”

“With one in three children leaving primary school classed as overweight or obese, we’re working hard at Give Up Loving Pop to get the message out to the public that A Quick Swig of a sugary drink is not necessary this Christmas!”

View A Quick Swig below!