Sheffield City Council’s Public Health team are in the final stage of preparing for a three week GULP challenge in three secondary schools across the city region.
In Sheffield, more than one third of children start secondary school at an unhealthy weight. A further two fifths of 12 year olds also have dental decay – and sugary drinks are a major part of the problem.
In March, the campaign will be launched in three schools to target sugary drinks consumption in year 9’s. Teachers will be delivering a range of the GULP school-based resources, including assemblies and PSHE lessons on sugary drinks in the diet, energy and sports drinks and finally the marketing of sugary drinks to children and teenagers.
Following which, students, along with parents and staff, will be invited to Give Up Loving Pop for three weeks! All year 9 pupils who sign up to the challenge will receive a GULP water bottle and handy information leaflet to help children make more informed, healthier choices with their drinks. The school will also be provided with promotional materials to display around the school and promote the key messages of the campaign, such as pop up banners and posters.
Sheffield are excited to see the results of the challenge and behaviour change will be monitored through questionnaires before and after the GULP challenge. We hope that the messages will be cascaded through the school and even make it home to influence families and friends in the long term.
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