Latest news…

GULP-Web-Image-890x395_c

Tameside launches second #GiveUpLovingPop campaign!

By | News | No Comments

 Tameside Public Health has launched it’s second GULP campaign this week, following the success of the campaign launched in fifteen secondary schools last year.

Tameside Council with partners are in the final stage of preparing for a four week GULP challenge across their a number of their primary and secondary schools, to continue the GULP legacy from last years successful campaign.

Over the next few weeks, StoneSoup (a public speaking group) will be delivering assemblies in schools across the borough to raise awareness of the health harms associated with consuming too many sugary drinks, and launch a 4-week GULP challenge in each school. Pupils will be provided with GULP branded school-goods such as highlighters and bus passes, to help remind pupils to stay on track with their challenge and also be entered into a prize draw to win Amazon vouchers.  Schools will also be provided with GULP PSHE lesson plans for delivery through their teaching staff to help to continue pupils knowledge and understanding of sugary drinks.

Tameside are excited to see the results of the challenge and behaviour change will be monitored through pre and post-challenge questionnaires from the GULP Challenge. We hope that the messages will be cascaded through the school and even make it home to influence families and friends.

Charlotte, Public Health Programme Officer at Tameside and project lead for the campaign said:

“We are delighted to be delivering GULP for the second time here in Tameside, as the first campaign was a great success.

This year the campaign is BIGGER and we will launching in primary schools too, as we know as many as one third of children in Tameside are leaving primary school an unhealthy weight.  We hope the gulp challenge will foster long term healthy eating and attitudes around sugar consumption.”

Follow twitter accounts @gulpNOW and @WeAreStoneSoup to find out updates from the campaign.

 

logos

Football teams in Lancashire team up to launch #GiveUpLovingPop!

By | News | No Comments

Three football clubs in Lancashire have partnered up with Lancashire County Council, Healthy Stadia and Food Active to help children to cut back on sugary drinks and #GiveUpLovingPop this summer.

As the temperature continues to rise outside, three football clubs in Lancashire have teamed-up with Lancashire County Council, Healthy Stadia and Food Active to help children cut back on sugary drinks this summer. Using the power of their club’s badge, community coaches from Accrington Stanley, Fleetwood Town and Preston North End will encourage school children to “Give Up Loving Pop” and to drink more water and low-fat milk.

To find out more about the campaign, follow this link to the Food Active website.

GULP - EY - 1

NEW: Give Up Loving Pop ‘Kind To Teeth’ campaign

By | News | No Comments

Give Up Loving Pop has launched a new early years campaign ‘Kind to Teeth’ to mark the start of this year’s National Smile Month and to help promote healthier drink choices for the under 5’s. 

The campaign is aimed at parents and carers with a view to encourage water and milk for babies and children and raise awareness of the health risks associated with consumption of sugary drinks. ‘Kind to Teeth’ has been developed by registered nutritionists, dental health and early year’s specialists and forms part of the well-known Give Up Loving Pop campaign.

The campaign has been launched to coincide with National Smile Month, which will take place between 14th May until 14th June, and we are encouraging local authorities across the country to help us promote better oral health in the early years. National Smile Month is the UK’s largest and longest-running campaign to promote good oral health. Organised by the Oral Health Foundation, the campaign highlights three key messages which help to develop and maintain a healthy mouth – one of which recommends reducing the amount of sugary drinks consumed.

We are all consuming too much sugar – and young children are no exception. Research shows that babies as young as one-year-old are consuming high levels of sugar in their diet, despite public health guidance to reduce free sugar consumption. As a result, by the age of five nearly a third (31%) of children had obvious decay in their milk teeth 1. In another study, 12% of three-year-old’s were found to have evidence of tooth decay having on average three decayed, missing or filled teeth 2 – and sugary drinks are a major part of the problem. An analysis of over 200 fruit juices marketed to the early years found that almost half contained at least a child’s entire daily recommended maximum sugar intake of 19g 3.

Poor oral health is not the only consequence of prolonged consumption of excess sugar however; it can also lead to other health conditions later in life, such as obesity and type 2 diabetes 4.

Despite these types of drinks being advertised as suitable for babies from just 4 months old, it is recommended that all babies are exclusively breast fed for the first six months of life and then for as long as the mother wishes to do so. Infant formula milk can also be given. Following this, plain milk and water are recommended as the best and only drinks young children need to keep children well hydrated 5, 6.

The period from birth to five years of age is a key stage in a child’s development and provides a fantastic opportunity to influence long term healthy food and drink habits, which is why the ‘Kind to Teeth‘ campaign is encouraging parents and carers to only give their baby or young child only milk and water if they are thirsty.

The ‘Kind to Teeth‘ campaign has already received great coverage on social media and will be launched locally in a number of areas in the North West.

 

Commenting on the Kind to Teeth campaign, the British Dental Association Health and Science Committee Chair, Dr Russ Ladwa said:

“Tooth decay is the number one reason for hospital admission among children. The Give up loving pop ‘Kind to Teeth’ campaign is fantastic for your teeth and is a cheap way to help your kids maintain a healthy smile.

Consuming too many fizzy drinks is rotting our teeth, as well as piling on the pounds, but the ‘diet’ versions are also damaging to teeth.  These are highly acidic and over time will wear away the surface of the teeth.  Fizzy drinks are by far the biggest factor in causing dental erosion among young children and teenagers.”

 

We have developed a suite of poster designs (including BAME specific imagery), social media resources, videos, briefing papers and FAQ’s alongside promotional collateral such as concertina information leaflets, A4 foldout leaflets and pop up banners. Reducing levels of tooth decay in babies and young children is a priority for many local authorities, and we would be very happy to speak to public health teams, both in the North West and beyond, about how a campaign could be delivered in your local area.

If you would like to find out more about the campaign resources, please follow the link below to the ‘Kind to Teeth’ brochure.

GULP Kind to Teeth Brochure

To get in touch with one of the team, please email info@foodactive.org.uk or give us a call on: 0151 237 2686

 

References:

  1. Public Health England (2013) Dental public health epidemiology programme. Oral health survey of three-year-old children. A report on the prevalence and severity of dental decay (revised 14/01/2015) http://www.nwph.net/dentalhealth/survey-results%203(12_13).aspx
  1. Public Health England Guidance (2017). Child oral health: applying All Our Health. Guidance [accessed online 26/09/2017] https://www.gov.uk/government/publications/child-oral-health-applying-all-our-health/child-oral-health-applying-all-our-health#contents
  1. Boulton J, Hashem K, Jenner K, Lloyd-Williams F, Bromley H and Capewell S. (2016) How much sugar is hidden in drinks marketed to children? A survey of fruit juices, juice drinks and smoothies, Public health Research, BMJ Journals
  2. Scientific Advisory Committee on Nutrition (2015) Carbohydrates and Health Report. Public Health England
  3. Public Health England (2018) National Diet and Nutrition Survey. Results from Years 7-8 (combined) of the Rolling Programme (2014/15 – 2015/16) [accessed online 28/03/2018] https://www.gov.uk/government/uploads/system/uploads/attachment_data/file/690475/NDNS_survey_results_from_years_7_and_8_of_the_rolling_programme.pdf
  4. Public Health England (2013) Dental public health epidemiology programme. Oral health survey of three-year-old children. A report on the prevalence and severity of dental decay (revised 14/01/2015) http://www.nwph.net/dentalhealth/survey-results%203(12_13).aspx

 

 

GULP-Web-Image-890x395_c

Sheffield prepares to Give Up Loving Pop!

By | News | No Comments

Sheffield City Council’s Public Health team are in the final stage of preparing for a three week GULP challenge in three secondary schools across the city region.

In Sheffield, more than one third of children start secondary school at an unhealthy weight. A further two fifths of 12 year olds also have dental decay – and sugary drinks are a major part of the problem.

In March, the campaign will be launched in three schools to target sugary drinks consumption in year 9’s. Teachers will be delivering a range of the GULP school-based resources, including assemblies and PSHE lessons on sugary drinks in the diet, energy and sports drinks and finally the marketing of sugary drinks to children and teenagers.

Following which, students, along with parents and staff, will be invited to Give Up Loving Pop for three weeks! All year 9 pupils who sign up to the challenge will receive a GULP water bottle and handy information leaflet to help children make more informed, healthier choices with their drinks. The school will also be provided with promotional materials to display around the school and promote the key messages of the campaign, such as pop up banners and posters.

Sheffield are excited to see the results of the challenge and behaviour change will be monitored through questionnaires before and after the GULP challenge. We hope that the messages will be cascaded through the school and even make it home to influence families and friends in the long term.

To find out more about our resources, follow this link to our latest mailout.

GULP-Web-Image-890x395_c

Rochdale Prepares to Give Up Loving Pop!

By | News | No Comments

Rochdale Public Health with the Healthy Heroes campaign are in the final stages of preparing for a three week GULP challenge across two primary schools within the area.

This January, the Healthy Lifestyles team will visit the first St Luke’s C Of E Primary School, Heywood and Sacred Heart R C Primary School, Rochdale, to deliver an assembly for all year 4 and 6 students on the harms related to sugary drinks.

Pupils will be encouraged to sign up to the challenge in school and will receive a GULP water bottle and information leaflet to encourage them to complete the three week challenge. Parents, older siblings and staff will also be encouraged to sign up to the challenge using the online GULP portal and receive weekly, encouraging emails on how far they have come, detailing the calories, sugar and money they may have saved through switching to water. The healthy lifestyles team, Link 4 Life, will also deliver the GULP Key Stage 2 resources to year 4 and 6 pupils and other visual materials will be displayed around schools such as pop up banners, invitations and water bottles to promote the key messages of the campaign.

The first two schools will start in January, with the following two starting in the summer term in April with a view to roll it out to all schools in the near future.

Councillor Sara Rowbotham, the council’s cabinet member for health and wellbeing, said: “Improving the health of our borough’s children is a key priority for us, so I am very pleased and excited that our schools are taking this fun and fantastic step towards healthier lifestyles.

“We know that reducing the amount of sugar we eat and drink is a great way to prevent nasty illnesses like heart disease and type 2 diabetes developing in the future; so I’d like to urge everyone to take part in the challenge and even continue beyond to see what difference it can make to your health.”

Children in Rochdale experience some of the highest levels of dental decay in England, with a further 38% of them leaving primary school at an unhealthy weight. That’s campaigns like Give Up Loving Pop are so  crucial to help raise awareness of the links between excessive consumption of sugary drinks and poor health outcomes, such as dental decay, weight gain and more. We hope that the GULP Campaign will really make a difference in the borough by helping children to make more informed, healthier choices in the drinks they consume and encouraging them to share this information to influence parents, siblings and friends with their drink choices too.

To read the full press release and find out more, follow this link to the Rochdale News website.

If you are a resident in Rochdale and want to take up the 3-week #GULPChallenge, there is still time to sign you and your family and friends up here!

 

 

GULP-Web-Image-890x395_c

Salford Prepares to Give Up Loving Pop!

By | News | No Comments

Salford Public Health and CCG are in the final stage of preparing for a three week GULP challenge in St Patrick’s RC High School. This January, the GULP team delivered an assembly to year 8 students on the health harms related to sugary drinks. Teachers will then be delivering some of the GULP PSHE lessons, which will discuss the marketing of soft drinks, the sugar tax and energy/sports drinks. Following which, students, along with parents and staff, will be challenged to Give Up Loving Pop for three weeks on the 22nd January! All year 8 pupils who sign up to the challenge will receive a GULP water bottle and handy information leaflet to help children make more informed, healthier choices with their drinks.

Pupils will be encouraged to sign up to the GULP challenge via the online portal and  receive weekly, encouraging emails on how far they have come, detailing the calories, sugar and money they may have saved through switching to water. The school will also be provided with GULP PSHE resources and lesson plans to be delivered to year 8’s, alongside other visual materials such as posters, leaflets and water bottles.

Salford are excited to see the results of the challenge and behaviour change will be monitored through pre and post-challenge questionnaires. We hope that the messages will be cascaded through the school and even make it home to influence families and friends in the long term.

We are delighted to get the Salford GULP Campaign up and running, as reducing sugar consumption in our local authority is a key priority. It has been fantastic to see the pupils at St Patrick’s RC engage with the campaign, and we hope the assembly and lessons encourage them to pledge to the GULP challenge and give up sugary drinks for 3 weeks. Targeting teenagers is really important, as they are the biggest consumers of soft drinks in the UK which can have many negative impacts on health, including weight gain, type 2 diabetes, poor dental health and heart disease. Following the campaign with GULP, we hope that the pupils think twice about consuming sugary drinks in the future and opt for healthier drink options, such as milk and water”

Michelle Whittaker, Public Health Strategic Manager at Salford City Council and Project Lead for the Salford GULP Campaign. 

The campaign was featured on the Salford Quays website late last year, which you can find here. 

If you are a resident in Salford and want to take up the #GULPChallenge, there is still time to sign you and your family and friends up here!

Follow the @gulpNOW, @SalfordCouncil and @PHealthSalford twitter accounts for updates and if you are taking the challenge don’t forget to tweet us during the challenge to see how you’re getting on!

SR-Awards-Logo

GULP receives Highly Commendable Award at the Sugar Summit

By | News | No Comments

We are pleased to announce Food Active’s Give Up Loving Pop campaign was awarded a Highly Commendable Award at the Sugar Reduction Summit last night, coming joint second with Action on Sugar to the winners the Food Teachers Centre Community in the category “Best Sugar Reduction Awareness Campaign”.

The Awards ceremony followed the Sugar Reduction Summit held at the Royal Society, London – discussing the role of public health, science and industry in sugar reduction efforts.

Also nominated in this category was Beat my Addiction, Bow Lane Dental, Food Standards Scotland, Knowsley Met Borough Council, Liverpool City Council (Save Our Kids From Sugar campaign) and Sustain/The Jamie Oliver Foundation.

Congratulations to all the entries and winners for their continued hard work in the field of sugar reduction.

 

 

871671e4-d7c2-44e3-bbfa-651a20459d39

Tameside prepares to Give Up Loving Pop

By | News | No Comments

Tameside Public Health with partners are in the final stage of preparing for a four week GULP challenge across their 15 secondary schools. Following February half term, the Schools For Health team will visit each of the secondary schools and deliver an assembly for all year 9 students on the harms related to sugary drinks. The students will then be challenged to Give Up Loving Pop for four weeks!

Once they have signed up via the GULP website, students will each be given a water bottle and information leaflet to encourage them to complete the challenge. Weekly, encouraging emails will let students know how far they have come, detailing the calories, sugar and money they may have saved through switching to water. Each school will also be provided with the GULP PSHE lesson plans for delivery through their teaching staff and other visual material including banners and posters.

Tameside are excited to see the results of the challenge and behaviour change will be monitored through pre and post-challenge questionnaires. We hope that the messages will be cascaded through the school and even make it home to influence families and friends.

Charlotte, Public Health Programme Officer at Tameside and lead for the campaign said: “We are delighted to see that our Tameside secondary schools are engaging in this all important campaign. We know teenagers in England are the biggest consumers of sugar-sweetened drinks in Europe and that sugar consumption increases the risk of consuming too many calories, the risk of tooth decay, increased risk of type 2 diabetes and linked to higher weight in children. Further to the work with Food Active and the GULP Challenge we hope to see a change in attitudes and behaviour. We are very excited to see the results and importantly sustaining the energy of our schools”.

mv-placard-1

British Soft Drinks Association sponsor fringe meeting at Labour Conference about tackling obesity

By | News | No Comments

Members of the GULP team hand out toothbrushes and tell Labour Conference: ‘Tax the Can and help people to Give Up Loving Pop’

Today, Monday 26 September, Food Active, a North West based healthy weight campaign, is handing out free toothbrushes to Labour Party Conference delegates and confronting the soft drinks industry’s attempts to block a sugary drinks tax.  This activity is in response to the British Soft Drinks Association’s sponsorship of a fringe meeting about tackling obesity, and their lobbying at the Conference and to MPs to stop the Government’s proposed Soft Drinks Industry Levy.

Robin Ireland, organiser of Food Active’s ‘Give Up Loving Pop’ initiative, said:

“The British Soft Drinks Association’s propaganda machine is not welcome in our city, or anywhere else in the North West. Public health directors in the North West have called for strong measures that would help tackle the high rates of obesity, Type 2 diabetes and dental decay. Families and community groups tell us they want more help to ‘give up loving pop’, and that’s what a sugary drinks tax would do.”

Malcolm Clark, co-ordinator of Children’s Food Campaign, said:

“We are in Liverpool today to support local health campaigners, who are trying to counteract the big money and slick spin of corporate lobbyists. Coca Cola and other major brands seem intent on putting their short-term profits above children’s health and the NHS’s finances. These companies are trying to defeat sensible, effective measures which would make healthier choices cheaper and the norm. Soft drinks still are the number one source of sugar in children’s diets. That’s why it’s time to Tax the Can.”

Child-Water-Fountain

Restaurant sector sugar tax funds free drinking fountains across the UK

By | News | No Comments

Over £50,000 money raised from a voluntary tax on sugary drinks in restaurants across the UK will be used to open water fountains in parks, schools, youth groups and even a BMX club in some of the most deprived areas of the country.

The funds are being allocated by the Children’s Health Fund, launched in 2015 by food and farming charity Sustain and funded by a voluntary 10p levy on drinks with added sugar in over 130 of the UK’s leading restaurants, cafes and coffee shops.

The Fund today announced that it has made awards to 26 organisations around the UK that will help to improve children’s access to tap water. Campaigners hope that access to free drinking water will encourage young people to drink alternatives to unhealthy sugary drinks. Soft drinks are the largest single source of sugar in children’s diets, accounting for almost a third of their sugar intake.

The news comes after the Government announced a national sugary drinks tax which will be in place in 2018.

John Vincent, Founder of LEON one of the first participating restaurant chains, said:

“I believe that our addiction to sugar is making us sick and costing the NHS billions every year. Our children are consuming far too much sugar and even one can of a fizzy drink takes them over their recommended daily intake. We introduced the sugar levy in LEON to show we could use soft drinks to raise money and help fix the problem they’re causing.

“I’m really pleased that in nine months we’ve managed to raise enough to give thousands of children access to free, healthy water and also persuaded lots of LEON customers to choose healthier alternatives. Just think what the Government can achieve when it introduces a national tax and invests that back in our children’s health.”

Gloria Davies-Coates, Children’s Health Fund manager, said:

“We are delighted to be able to provide access to drinking water for our children and young people across the UK. The Children’s’ Health Fund is still new so to be able to have this level of impact from our first funding round is wonderful. We hope other restaurants will come on board so we can help improve more children’s diets across the UK.”

Jamie Oliver, children’s food campaigner and celebrity chef said:

“When I launched the Children’s Health Fund and the levy on sugary sweetened drinks last year, my plan was always to use the money to help children all over the UK to have access to fresh food and water. I’m delighted that we’ve now raised enough money to give grants to 26 projects all over the country, all helping kids get access to clean drinking water. I’m also very proud to say that the next lot of funding is going to tackle holiday hunger. This truly is a tax for good.”

The next round of funding, focusing on improving food provision within kids’ holiday clubs, will open for applications in July 2016.