Do you think you could Give Up Loving Pop?

About us…

gulp is a new campaign from Food Active which aims to raise awareness of the health harms associated with over consumption of sugary drinks.

While many people are aware of the negative impact that sugary drinks have on teeth, fewer are aware of the link between the over consumption of sugary drinks and weight gain.

Gulp seeks to change this.

Over the coming months we’ll be encouraging people to give up loving pop and to think of drinking healthier alternatives instead.

If you want to join us in our campaign to give up loving pop then please explore our website and join in on social media!

Since the launch on 13th Feb 2015…

sugary drinks have been consumed in the North West.

has been spent on Obesity by the NHS.

calories have been consumed from sugary drinks in the North West.

The terms overweight and obesity refer to body weight that’s greater than what is considered healthy for a certain height. Being overweight or obese…

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Type 2 diabetes is the most common form of diabetes. If you have type 2 diabetes your body does not use insulin properly. This is called insulin resistance…

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Cardiovascular disease is one of the leading causes of death in England and involves disease of the heart or blood vessels such as coronary heart disease…

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Tooth decay is caused when bacteria in the mouth uses sugar from the food and drink we consume to produce acids that damage the enamel on teeth…

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How much sugar are you drinking?

How many sugary drinks do you drink per week?

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